CICS believes that one of the best ways to reach commuters is at their workplace. The level of employee participation in alternative modes of transportation quite often depends on the endorsement of senior managers and the types of incentives offered by the employer. CICS encourages all area employers to fully implement the program and be pro-active employers as described below.

• Publicize CICS to its workforce through an intranet, company newsletter, posters, brochure displays, or email alerts.
• Hold an event to introduce CICS to its employees, such as a benefits fair, a company wide survey, transportation fair, or brown bag.
• Appoint an Employee Transportation Coordinator who serves as the liaison for CICS and promotes alternative modes of transportation.